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The Pyramid blanket is a reflection of the Sunshine Coast hinterland

The newest addition to the Seljak Brand family, the Pyramid blanket, was inspired by the iconic mountains of the Sunshine Coast in Queensland. Some may have been lucky enough to have seen the Glasshouse Mountains at dawn, when the gnarled peaks eerily float above the early morning fog.  Or, in this case, the Glasshouse Mountains at sunset This is Gubbi Gubbi country, a land of abundance that was frequented once every three years for thousands of years with the Bunya festival. First Nations peoples walked for hundreds of kilometres to gather, trade, marry, settle disputes and celebrate. The fertile soil is thanks to volcanic activity about 26 million years ago.  The Pyramid blanket design features two mountains inland of Coolum...

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The Playing with Fire Blanket is a speculation on climate survival

Australia’s Black Summer in 2019/2020 made it clear that bushfires are only going to increase in frequency and intensity with a heating climate – indeed all extreme weather events will. As part of Melbourne Design Week and Friends & Associates’ show called A World We Don’t Want, we’re exploring how the onus is increasingly on frontline workers, communities and individuals to survive, and wondering how the hell we’re going to do it.  After hearing myriad stories of coming face-to-face with fire, Karina borrowed a local volunteer firefighters jacket, her and Sammy’s grandmother’s refurbished Singer sewing machine and a box of donated wool blankets to experiment.  The result is the Playing with Fire Blanket – a new kind of PPE for...

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Seljak Brand and Five Mile Radius’ closed loop fit-out

Seljak Brand and Five Mile Radius have spent the past few months settling into our studio and showroom in Highgate Hill, Meanjin (Brisbane). Also working to accelerate the transition to a circular economy and more sustainable material futures, Five Mile Radius is an architecture studio focusing on the use of local resources in construction. They make buildings and furniture from recycled materials, including their epic waste terrazzo surfaces.  Karina Seljak, Sammy Seljak and Clare Kennedy (Five Mile Radius). Photo: Aimee Catt When Sammy came across the shopfront in Highgate Hill, which used to be the home of Onespace gallery, she saw the potential to create a space that would enable Seljak Brand and Five Mile Radius to explore circularity through our...

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Q&A with Ngugi woman and curator Freja Carmichael

Freja Carmichael is a Ngugi woman and curator belonging to the Quandamooka people of Mulgumpin (Moreton Island) and Minjerribah (North Stradbroke Island). Dedicated to cross-cultural sharing and sensitive curatorial practices, Freja’s projects foreground First Nations autonomy, presence and self-representation.  Freja has worked with First Nations people from around the world and has spent considerable time connecting with artists and collaborators, curating exhibitions and researching and writing. Freja’s work embeds cultural and community-centred care into the arts sector. She’s an inspiration to many and we had the privilege of asking Freja more about her work; how it all began, impactful projects she’s worked on and what’s next for her... Freja Carmichael Tell us a little bit about who you are and what...

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IMPACT REPORT 2020

Sam & Karina Seljak It's been a year of challenges, unknowns and changes. Despite it throwing us all for a loop, 2020 has enabled us to slow down and reflect on how we at Seljak Brand can create more sustainable systems and greater impact.  Every year we report on how we’re contributing to our waste-free vision, and supporting the environment and the community we work within.  Alongside diverting textiles waste from landfill, we’ve donated a blanket to the Asylum Seeker Resource Centre (ASRC) for every 10 blankets sold since we launched in 2016.  Over the course of 2020 it’s become clear that cash donations could more effectively cover the very immediate needs of refugees and people seeking asylum. As Seljak Brand grows,...

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