We are two sisters who imagine a world without waste. We're finding new ways of making and using beautiful things that are closed loop by design.
Seljak Brand launched in March 2016 and has since worked to accelerate the transition towards a more circular economy. We work with a range of suppliers in Australia and Europe to weave recycled wool blankets that are recyclable at the end of their useful life.
The award-winning blankets are made from factory floor offcuts, deadstock yarn, or post-consumer textiles waste like old woollen jumpers. Recycling wool is important because it’s too precious to throw in the bin. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.
For every blanket sold, we donate to the Asylum Seeker Resource Centre (ASRC) – an organisation that helps people seeking asylum and new migrants feel welcome, safe and supported in Australia.
After your blanket has enjoyed a long, adventurous life, you can post it back to us for recycling in exchange for a $40 discount off your next Seljak Brand blanket. If the blanket is still usable we’ll donate it to the ASRC’s Material Aid program, and if it’s damaged we’ll send it to one of our mill partners or Upparel to recycle. There it will be shredded and spun into new yarn to make future blankets. Together, we're keeping resources at their highest value for as long as possible.
Our circular model allows us to divert waste from landfill and create luxurious and useful blankets. Seljak Brand also participates in systems innovation, and educates and advocates for the circular economy and climate action.
Sam and Karina Seljak consult other businesses on how to embed circularity into their own operations.
Check out how the blankets are made.