We launched Seljak Brand as a circular business and have had a re-manufacture model embedded from day one. But in keeping resources in circulation, there is a hierarchy of actions you can take to ensure you’re maximising the value of the precious fibres used to make your blanket and their embodied energy. This is how it works:

1. CARE for your blanket

Remember, proper care and repair are some of the most important actions you can take to extend the life of your blanket, lowering your need to consume more and thus your carbon footprint. You can do that by exploring our How to care for wool blog and our Care instructions page. 

2. REPAIR your blanket 

You can also repair your blanket when needed using our handy repair guides. Check out how to patch or invisibly repair a hole in your blanket, or sign up to a workshop to do an embroidery repair. If you want advice on which style of repair to use, feel free to email us at for tips. 

3. REUSE your blanket 

If you no longer want your blanket, but it’s in decent and useable condition, it can be donated. We recommend donating to 300 Blankets (contact them directly), servicing people experiencing homelessness also in Melbourne. If your blanket is worn, ripped or stained, donating to local animal shelters is appropriate. 

4. RECYCLE your blanket

To responsibly recycle your blanket when Seljak Brand is no longer operational, you can post it directly to Upparel to recycle (contact us for details). There it will be shredded and combined with other pre- and post-consumer textiles waste and made into new products like acoustic panels, or into stuffing for furniture items like couches. By choosing the most suitable pathway based on the quality of your unwanted blanket, you’re keeping resources at their highest value for as long as possible. 


Seljak Brand's circular model

Seljak Brand's circular model