Free shipping in Australia and USA | AFTERPAY available | Sign up to newsletter for $20 off | Postal delays due to Covid-19

News RSS



Practising non-attachment: at home with Emily Devers and NICO

Seljak Brand teamed up with multidisciplinary artist Emily Devers, of Frank & Mimi, and NICO, leaders in Australian ethical and sustainable fashion, to capture Emily in her studio and her home. Emily shared with us her thoughts about her practice, her spaces and why conscious consumption is important to her. Here's a little slice of her philosophy: What makes you connect with labels like NICO and Seljak Brand? What is there not to connect with! Our shopping choices have such a huge impact on how businesses treat people and our planet, and I truly believe that our strongest vote is with our dollar. When you put ethics first as a consumer, not only are you investing in an aesthetically pleasing, quality product that's made locally, but you are committing to an economy that's...

Continue reading



This is what happens to our old clothes

With the rise of fast fashion comes more textile waste than ever before. Australians now throw out 27kg of clothing per person, per year. Globally, it's 50 million tonnes – and 80% ends up in landfill.Textiles in landfill emit methane gases into the atmosphere (which are 25 times more harmful than carbon), accelerating global warming.When it’s time to get rid of old clothes (and after considering swapping with friends or repair!) there's the option to use them as rags around the house, throw them in the bin or take them to charities in the local area.Donating used clothing seems like a much better alternative than throwing them away, but what happens to our clothes then? Co-founder Karina visited The Smith Family's Villawood recycling centre in western...

Continue reading



Exploring hand-woven silks in remote Assam: A throwback to our textiles journey across India

For three months in 2015, we travelled across India to explore its new and ancient craft techniques and manufacturing processes for weaving silk, wool and recycled yarn. We wanted to see how India produces textiles for which Australia does not have the expertise or equipment. We made our way across Rajasthan, Kashmir, Himachal Pradesh and Uttar Pradesh to visit The Fabric Social in the North Eastern states. The Fabric Social work with women in war torn areas to produce pieces the Australian market loves. Here are some reflections we wrote at the time... We boarded the train from Guwahati not knowing what to expect of The Fabric Social's weaving facility in Upper Assam, where we were headed. As part of...

Continue reading



Jak Haines promotes ethical sex by selling toys

At Purpose conference late last year, I had the honour of standing on stage with Jak, the founder of Vavven, a purpose driven ethical sex toy retailer. She was humorous and challenging, and her honest and unapologetic style was something I wanted to emulate as soon as I saw her speak. Jak is on a mission to take the taboo out of pleasure by retailing sex toys and talking about it. She reimagines the sex industry to be an inclusive and empowering space, committing to donate one third of Vavven’s profits to organisations who champion Sexual and Reproductive Health and Rights (SRHR), such as Marie Stopes International (family planning and sexual health), Oxfam and its gender justice program and Women...

Continue reading



Michael Braungart: an imagineer’s perspective on designing for the future

After catching Michael Braungart talk at The Bridge Summit’s kickoff event for 2017 in Malmö (and being totally inspired!), we thought we’d share some gems from Braungart on how to design for the future and finding new ways of making stuff. Braungart, who has a PhD in chemistry and is an ardent humanist, is the man that developed Cradle to Cradle alongside architect William McDonough. The pair have inspired a new way of making things in technical and biological loops. Companies like skin and body care company Aveda are getting on board, and you can find Cradle to Cradle certified products and buildings that are as diverse as seaweed roof ridges, closed loop cleaning products, waste-free container ships, and non-toxic...

Continue reading