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Seljak Brand is accelerating the transition to the circular economy: our first impact report  

It's been 18 months since launching Seljak Brand so it feels like a good time to let you know how far we've come. In a nutshell: Last financial year we donated $9,135 worth of blankets to the Asylum Seeker Resource Centre in Melbourne  Since launching, we've used 1072kg of waste material to make our blankets  About 2000 people have engaged with us in talking about circular models at conferences and events 100 000 Australians have been exposed to closed loop business practices thanks to the press we've received  We've crowdfunded $32,000 to help fund the research and development of using other businesses' textile waste to make more blankets. We're looking forward to continuing to explore systems change and ways to create beautiful and sustainable solutions for the future. It's...

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How recycled wool blankets are made

We make some of our recycled wool blankets using offcuts from the factory floor – but how do we actually do that? Our blankets are made at mills which spin and weave luxurious and long-lasting blankets made from wool. It's the by-product from this process we use to make our blankets. Here's how it works. Bales of offcuts ready to be shredded Offcuts from production, which may be yarn from the spinning stage or fabric from the weaving stage, for instance, are shredded in an industrial shredding machine into many small fibres of consistent size and shape. Then, the carding machine cleans and makes parallel all of the fibres in preparation for spinning into yarn. Because a strong yarn needs long fibres bound together, our recycled yarn is spun with...

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Practising non-attachment: at home with Emily Devers and NICO

Seljak Brand teamed up with multidisciplinary artist Emily Devers, of Frank & Mimi, and NICO, leaders in Australian ethical and sustainable fashion, to capture Emily in her studio and her home. Emily shared with us her thoughts about her practice, her spaces and why conscious consumption is important to her. Here's a little slice of her philosophy: What makes you connect with labels like NICO and Seljak Brand? What is there not to connect with! Our shopping choices have such a huge impact on how businesses treat people and our planet, and I truly believe that our strongest vote is with our dollar. When you put ethics first as a consumer, not only are you investing in an aesthetically pleasing, quality product that's made locally, but you are committing to an economy that's...

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This is what happens to our old clothes

With the rise of fast fashion comes more textile waste than ever before. Australians now throw out 27kg of clothing per person, per year. Globally, it's 50 million tonnes – and 80% ends up in landfill.Textiles in landfill emit methane gases into the atmosphere (which are 25 times more harmful than carbon), accelerating global warming.When it’s time to get rid of old clothes (and after considering swapping with friends or repair!) there's the option to use them as rags around the house, throw them in the bin or take them to charities in the local area.Donating used clothing seems like a much better alternative than throwing them away, but what happens to our clothes then? Co-founder Karina visited The Smith Family's Villawood recycling centre in western...

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Exploring hand-woven silks in remote Assam: A throwback to our textiles journey across India

For three months in 2015, we travelled across India to explore its new and ancient craft techniques and manufacturing processes for weaving silk, wool and recycled yarn. We wanted to see how India produces textiles for which Australia does not have the expertise or equipment. We made our way across Rajasthan, Kashmir, Himachal Pradesh and Uttar Pradesh to visit The Fabric Social in the North Eastern states. The Fabric Social work with women in war torn areas to produce pieces the Australian market loves. Here are some reflections we wrote at the time... We boarded the train from Guwahati not knowing what to expect of The Fabric Social's weaving facility in Upper Assam, where we were headed. As part of...

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