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Nadia Hernandez: igniting action through an exploration of culture

Image: Kurt Davies We’ve done a lot of work with artist Nadia Hernandez over the course of Seljak Brand’s life. From our logo to tote bags, you can see Nadia’s influence everywhere. We work with her because she inspires us to be positive and active about what we believe makes a more restorative and inclusive world. We caught up with Nadia to learn more about why she makes art, her creative process and what inspires her. You’ve always got such an interesting array of projects on. From city council to commercial (and live!) murals, to your own exhibitions with textiles, paper construction and oil painting, you have so much output — which is cross-medium and also very collaborative. What are you working on right...

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Hejhej-mats: a closed loop yoga mat made from waste

Sophie Zepnik and Anna Souvignier are using offcuts from foam production of mattresses and furniture to make yoga mats. Originally hailing from Germany, the pair met while studying in Spain and went on to pursue sustainability studies in Malmö, Sweden. It was here that they were confronted with the idea that most yoga mats are made using unsustainable practices and that many of the mats produced from natural materials involved deforestation for plantations or exhaustive resource use. As keen yogis, this didn't sit well with them and the vision for a closed loop yoga mat was born!  Sammy had a chat to the hejhej-mats founders to understand how they started, what drives them and their closed loop goals for hejhej.  Tell us about...

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Seljak Brand is accelerating the transition to the circular economy: our first impact report  

It's been 18 months since launching Seljak Brand so it feels like a good time to let you know how far we've come. In a nutshell: Last financial year we donated $9,135 worth of blankets to the Asylum Seeker Resource Centre in Melbourne  Since launching, we've used 1072kg of waste material to make our blankets  About 2000 people have engaged with us in talking about circular models at conferences and events 100 000 Australians have been exposed to closed loop business practices thanks to the press we've received  We've crowdfunded $32,000 to help fund the research and development of using other businesses' textile waste to make more blankets. We're looking forward to continuing to explore systems change and ways to create beautiful and sustainable solutions for the future. It's...

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How it's made: the process of our recycled wool blankets

Currently our recycled blankets are made at the same mill that the offcuts are produced. Other than our blankets, the mill spins and weaves fine wool blankets for their clients and customers. These are made from blends of virgin fibres such as merino, lamb's wool, alpaca, cotton and mohair. As the other blankets are produced, the mill collects the offcuts from the production process. This might be from the spinning or weaving stage, and can be from overruns, trimmings and scraps that aren't part of the final product.  Bales of offcuts ready to be shredded These offcuts are shredded in an industrial shredding machine into many small fibres of consistent size and shape. Then, the carding machine cleans and makes parallel all of...

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Practising non-attachment: at home with Emily Devers and NICO

Seljak Brand teamed up with multidisciplinary artist Emily Devers, of Frank & Mimi, and NICO, leaders in Australian ethical and sustainable fashion, to capture Emily in her studio and her home. Emily shared with us her thoughts about her practice, her spaces and why conscious consumption is important to her. Here's a little slice of her philosophy: What makes you connect with labels like NICO and Seljak Brand? What is there not to connect with! Our shopping choices have such a huge impact on how businesses treat people and our planet, and I truly believe that our strongest vote is with our dollar. When you put ethics first as a consumer, not only are you investing in an aesthetically pleasing, quality product that's made locally, but you are committing to an economy that's...

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