Free Shipping Australia-wide



"Seljak Brand is a champion of the circular economy... we couldn’t think of a better partner to recycle our majority organic cotton scraps into something equally beautiful and designed for those long hot summers that Sydney is so famous for!" - Zoltan, co-founder of Citizen Wolf.

We’re working to turn the offcuts of local t-shirt label Citizen Wolf into blankets suited to the cool summer breezes Australia is known for. The cotton, linen, bamboo and merino offcuts from Citizen Wolf’s t-shirts are high quality and silky soft. A resource too good to waste! 

After testing their shred-ability, they have ragged beautifully, making a perfect fibre-stock ready for spinning. Once spun, we’ll use the recycled fibre to weave new blankets.

Offcuts ready for shredding

Collecting t-shirt offcuts from Citizen Wolf

Fashion waste is a growing issue in Australia. Australians throw out 27kg of textiles per person per year, and globally 50 million tonnes of clothes are thrown away each year with 80% ending up in landfill. Not only that, but businesses in the rag trade have very few options for disposing their textile waste, which comes in the form of tonnes of offcuts and unworn clothing.

We’ve partnered with Citizen Wolf because they have an appetite for innovation, are manufacturing locally in Sydney and wanted a sustainable solution for their waste. Citizen Wolf are a pioneering fashion label, making high quality t-shirts to each customer's own dimensions, designing out the waste that comes with over-ordering fabric.

zero waste

Offcuts to turn into blankets

Last June, when we crowdfunded $32,000 to develop a lighter weight recycled blanket for the warmer months, we were stoked that Citizen Wolf jumped at the chance to be part of the project – the first of its kind in Australia.

The innovation process at a nearly 150 year old mill has been slow and steady.  And check out our first carding test below using the offcuts from Citizen Wolf. It's a work in progress!

The most exciting aspect of this project? It has proven it's possible to turn pre- and post-consumer textiles waste from around Australia into beautiful, useful things for everyday living. 

Watch how we turn textile waste into blankets here.



Karina donating blankets at ASRC in Footscray

Karina donating Seljak Brand blankets to ASRC 

For every ten blankets sold, Seljak Brand donates one to the Asylum Seeker Resource Centre (ASRC) in Victoria where asylum seekers are made to feel welcome, safe and supported. Providing job training, access to health services and legal advice, as well as food and household goods (and warm blankets!), ASRC offers the support and opportunities asylum seekers need to live independently. Our grandparents were refugees from Slovenia and we want to support asylum seekers making a new home in Australia. So far, Seljak Brand has donated 160 blankets to ASRC. 



The Better Threads Project is an active inquiry into the question, are circular models for denim possible in Australia? Our vision for circularity in denim is to utlise materials at their highest utility, diverting textiles from landfill and returning the value to producers and consumers of denim.

Understanding that the key to using waste a resource is collaboration for scalability, we set out to establish a network and a pooled body of knowledge. 

The Better Threads Roundtable was a waste-to-resource focused business gathering  on Sydney on 26 September, 2016, that discussed the barriers and opportunities to a circular denim business model in Australia. The event brought together 10 key stakeholders from a range of industries including denim and cotton production, logistics, retail, charity and upcycling, expert consulting, waste and recycling and academia to discuss different circular economy approaches. The body of knowledge and useful insights gained by the business roundtable was distilled into a report that was distributed to interested parties.

To see the project's findings check out the Better Threads Roundtable Report. 

Better Threads project team: Simone Awramenko, Nikki Gravning, Karina Seljak, Paula Wallace and Harriet Watts