Closed loop, recycled wool blankets.
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About
We are two sisters who imagine a world without waste. Established in 2016, we're finding new ways of making and using beautiful things that are closed loop by design. Globally, 87% of all disposed textiles are sent to landfill or incinerated, releasing harmful greenhouse gases. We work with mill partners in Australia and Europe to weave recycled wool blankets that are made from textiles waste, and can be recycled at the end of their life.
Closing the loop
Seljak Brand's award-winning recycled wool blankets are made from factory floor offcuts, deadstock yarn, or post-consumer textiles waste like old woollen jumpers. Recycling wool is important because it’s too precious to throw in the bin. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain resistant, lightweight, breathable and insulating.
After your blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. If the blanket is still usable we’ll donate it to the ASRC’s Material Aid program, and if it’s damaged and beyond usable we’ll send it to one of our mill partners or Upparel to recycle. There it will be shredded and spun into new yarn to make future blankets.
Our circular model allows us to divert waste from landfill and create luxurious and useful blankets.
Check out our How It’s Made video.
What the experts say
"These beautiful blankets should not be unique, in the future all textiles will be remade. Love that you are using the blankets to talk to & teach circular economy."Â
– Abigail Forsyth, co-founder of KeepCup
"Estimates of total global waste from offcuts range from 40 to 120 billion square meters of fabric. Seljak is one small example of a company actively thinking about how to unlock this potential value source."
– UN Global Compact
"Exemplary project. Leaders in a throw away industry. Incredible level of commitment to the production of a sustainable product."Â
– Jeremy McLeod, co-founder of Breathe Architecture
What our customers say
Seljak Brand would like to acknowledge
the traditional owners of the land on
which we work – the Turrbal, Yuggera and
Gubbi Gubbi people – and pay our respects
to their Elders, past, present and emerging.
