Seljak Story


We are two sisters who imagine a world without waste. We're finding new ways of making and using beautiful things that are regenerative by design.

As close friends we knew we’d collaborate. It was a love of Australian resources that drew Karina home from her work in local food production in Brooklyn, New York. Trained in fashion design, she’d become acutely aware of the waste in the manufacturing world. Sam's expertise lies in social entrepreneurship and sustainability and we were ready to take on a project of our own.

Inspired by the resourceful and mutually beneficial practices we are seeing sprout up all around us, we poured our time into understanding the circular economy and closed loop methodologies. Ultimately, we wanted to test the new paradigm ourselves, where things are built to last and be renewed.

Our respect for Australian wool lead us to the oldest weaving mill in Australia, which retains all of its production offcuts for future use. Using these offcuts to make blankets, we incorporated a closed loop system that uses the blankets for re-manufacture at the end of their life.

Seljak Brand was born. The blankets are 70% recycled Australian merino wool and a 30% blend of polyester and recycled alpaca, mohair and cotton - cosy enough for indoors and durable enough for outdoors.

For every ten blankets sold, Seljak Brand donates one to the Asylum Seeker Resource Centre in Victoria. Our grandparents were refugees from Slovenia and we want to support asylum seekers making a new home in Australia.

We hope you enjoy your blanket!