Sam and Karina Seljak

Sam & Karina Seljak

We are two sisters who imagine a world without waste. We're finding new ways of making and using beautiful things that are regenerative by design.

Seljak Brand launched in March 2016 and has since worked towards accelerating the transition towards a more circular economy. Our closed loop blankets are made from recycled merino wool offcuts from the factory floor of Australia’s oldest mill in Tasmania.

The blankets are 70% recycled Australian merino wool and a 30% blend of recycled alpaca, mohair and polyester for strength. Wool is a natural fibre that is incredibly hard to replicate - it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.  
After the blanket has enjoyed a long, adventurous life – they're cosy enough for indoors and durable enough for outdoors – we’ll collect it free of charge using Sendle, a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets.
This circular model allows us to divert waste from landfill and create a luxurious and useful blanket for your cosiness. Check out how our blankets are made.

Seljak Brand's closed loop model


Since 2016: 

  • We've diverted 2,200kg of textiles waste from landfill 
  • We’ve donated 160 blankets to the Asylum Seeker Resource Centre in Melbourne
  • Numerous Australians have been exposed to closed loop business practices thanks to the press we've received
  • We've crowdfunded $32,000 to help fund the research and development of using other businesses' textile waste to make more blankets – you can check out our progress with local Sydney label Citizen Wolf’s offcuts here.
  • We’ve been awarded $15,000 in funding from Macquarie Group to continue development of textiles waste to resource products. 

For every ten blankets sold, Seljak Brand donates one to the Asylum Seeker Resource Centre (ASRC) in Victoria where asylum seekers are made to feel welcome, safe and supported. Providing job training, access to health services and legal advice, as well as food and household goods (and warm blankets!), ASRC offers the support and opportunities asylum seekers need to live independently. Our grandparents were refugees from Slovenia and we want to support asylum seekers making a new home in Australia. 


    As close friends we knew we’d collaborate. It was a love of Australian resources that drew Karina home from her work in local food production in Brooklyn, New York. Trained in fashion design, she’d become acutely aware of the waste in the manufacturing world. Sam's expertise was grounded in social entrepreneurship and sustainability having started multiple community-driven initiatives in Brisbane (No Lights No Lycra Brisbane and The Box art gallery) and working with Aboriginal and Torres Strait Islander Australia for several years.

    Inspired by the resourceful and mutually beneficial practices we are saw sprouting up all around us, we poured our time into understanding the circular economy and closed loop methodologies. Ultimately, we wanted to test the new paradigm ourselves, where things are built to last and be renewed.

    Our respect for Australian wool lead us to the oldest weaving mill in Australia, which retains all of its production offcuts for future use. Using these offcuts to make blankets, we incorporated a closed loop system that uses the blankets for re-manufacture at the end of their life. And Seljak Brand was born...

    Now, Karina is Melbourne based and Sam splits her time between Brisbane and Malmö, Sweden.