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Closing The Loop

Closing The Loop

Seljak Brand's recycled wool blankets are made out of factory floor offcuts. The blankets are made from a minimum of 70% recycled merino wool or lambswool and a 30% blend of other fibres (recycled mohair, cotton and alpaca) and poly for strength. Wool is a natural fibre that is incredibly hard to replicate - it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.  
After your blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets.
This circular model allows us to divert waste from landfill and create a luxurious and useful blanket for your cosiness.


Seljak Brand Closed-loop Model

Check out our How It’s Made video.


Seljak Brand would like to acknowledge the traditional owners of the land on which we work and pay our respects to their Elders, past, present and emerging.